A couple weeks ago we shot the lookbook for spring/summer 2017 here in Montreal. This is the first time we shot outside for a lookbook, and besides the fact that it was about 35 degrees and we were all sweating buckets, it turned out beautifully.
I know next spring is probably not on your mind, but I wanted to share with you a sneak peek and some behind-the-scenes photos from the day.
Tierre Taylor made this beautiful hat. I asked her to make me a hat that had an obnoxiously large brim and that was made out of straw so I could wear it all summer. I wanted it to be kind of like Beyonce's hat in the 'Formation' video. And naturally, it ended up in the lookbook too.
On set in the studio in Montreal with photographer Oumayma Tanfous
Lindsay getting primped by Valeria. There was so much humidity on the day, we went with the frizz!
We pulled some really gorgeous shoes from Poppy Barley - an Edmonton-based footwear company that makes custom-fit shoes and boots. Literally send them your measurements and you'll get shoes that fit for real ;)
Peace in Westmount!
Note: there's a lot of gingham next season... you'll basically be having picnics off of this collection!
Put a bow on it.
It's kind of our mantra now.